Milesight VS361 | IP65 Storefront Footfall Sensor for Retail Traffic Analytics

The Milesight VS361 is an entry-level, cost-effective storefront footfall sensor for accurate pedestrian counting in outdoor retail and commercial environments. Using proven diffuse-reflective infrared technology with an adjustable 1–9 m detection range, it delivers reliable passerby detection across ambient temperature variations.

Its IP65 polycarbonate enclosure and single-cable PoE power make installation clean and maintenance-free. As a building block in smart-retail analytics, the VS361 captures the storefront traffic data needed to calculate entry conversion rate — a key KPI for retail performance, site selection, and campaign evaluation.

Core Capabilities

Adjustable Detection Range Infrared beam adjustable from 1 to 9 m via a simple knob, adapting to varied storefront widths and passageways. Recommended installation height is 0.7–1.2 m. Flexible Power & Simple Output Powered via IEEE 802.3af PoE (RJ45, power only) or 12–60 V DC (2-pin terminal block), drawing just 0.9 W max. Outputs a digital NPN open-collector signal that drops straight into a DI router or controller. IP65 Outdoor-Ready Enclosure Polycarbonate (UL94 V2) enclosure rated IP65 for dust and water resistance, operating from −20 °C to +50 °C — built for continuous outdoor storefront deployment. Compact at 73.5 × 80 × 36 mm, 122 g. Integrated Retail Analytics Ecosystem Pairs with indoor VS12X/VS13X people counters and Milesight UR32 DI routers to build a complete store-entry conversion-rate analysis system.

Typical Applications

• Retail Storefront Traffic Counting: Quantify passerby volumes at shop windows and entrances to calculate conversion rates, benchmark across locations, and assess promotional displays. • Shopping Centres & High-Street Passageways: Monitor pedestrian flow through corridors, mall entrances, and shared walkways to support tenancy decisions and traffic-based billing. • Site Selection & Market Research: Capture long-term foot-traffic trends across candidate locations to support data-driven retail site selection and investment decisions. • Smart Retail Analytics Integration: Combine with indoor VS12X/VS13X counters and UR32 DI routers for end-to-end entry-rate, dwell-time, and traffic-pattern analysis.

Technical Integration

Key points for fitting the VS361 into your retail analytics setup:

• Output & backhaul: Digital NPN open-collector signal into a DI (Digital Input) router or controller such as the Milesight UR32 series, which then forwards counts to the cloud over cellular or LoRaWAN. • Power: IEEE 802.3af PoE via RJ45 (power only — the RJ45 does not carry data), or 12–60 V DC via a 2-pin terminal block, at a maximum 0.9 W. • Detection & commissioning: Diffuse-reflective infrared with a 1–9 m range adjustable by knob; a built-in IR LED indicator confirms detection events in real time for fast commissioning. • Mounting & environment: Wall-mounted IP65 polycarbonate enclosure (73.5 × 80 × 36 mm, 122 g) at 0.7–1.2 m height; operates −20 °C to +50 °C. • Ecosystem: Pairs with indoor VS12X/VS13X people counters and Milesight UR32 DI routers for full store-entry conversion-rate analysis. • Setup help: For system architecture, integration guidance, or multi-sensor deployment planning, contact the shopioT technical team.

What's in the Box

1×VS361 Device 1×Wall Mounting Kit 1×Quick Installation Guide

Note: a DI router/controller (e.g. Milesight UR32) and a PoE source or 12–60 V DC supply are required for data backhaul and are sold separately.

Frequently Asked Questions

Is the VS361 a LoRaWAN sensor?

Not directly. It outputs a digital NPN open-collector signal to a DI router or controller (e.g. the Milesight UR32), which then transmits counts over cellular or LoRaWAN. The RJ45 port supplies PoE power only — it does not carry data.

How does it detect and count people?

Via diffuse-reflective infrared, with the detection range adjustable from 1 to 9 m using a knob. Recommended installation height is 0.7–1.2 m on a wall beside the storefront or passage.

How is it powered?

By IEEE 802.3af PoE over RJ45, or by 12–60 V DC via a 2-pin terminal block. Power consumption is just 0.9 W maximum.

Is it suitable for outdoor use?

Yes. The IP65-rated polycarbonate (UL94 V2) enclosure operates from −20 °C to +50 °C, suitable for continuous outdoor storefront deployment.

What do I need for a complete analytics setup?

Pair the VS361 with a Milesight UR32 DI router for backhaul, and with indoor VS12X/VS13X people counters to calculate store-entry conversion rates and dwell time.

Certifications

CE FCC RoHS

Building a Retail Analytics System?

Talk to our IoT specialists, or explore the counters to pair with it.

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